Kurkure is the king of crunchy, spicy Indian snacks. The corn puff chips are primarily made of rice, lentil and corn. It is considered to be the Indian version of Flamin’ Hot Cheetos. Dubbed as the “perfect namkeen snack,” Kurkure was developed entirely in India, and has come to be identified with fun and lovable human quirks.
Kurkure
Kurkure means crunchy in Hindi and Urdu. Kurkure is basically a spiced-up corn puff snack. It is made from rice meal, edible vegetable oil,, corn meal, gram meal, spices, condiments, salt, sugar, tomato powder, citric acid, dextrose, milk solids, and edible starch. Kurkure is not vegan. It also contains natural, nature-identical, and artificial flavouring substances.
Kurkure Company
Launched in 1999, Kurkure, the first indigenous Indian snack brand created by Pepsico was an instant hit. Kurkure is one of the eight brands owned by PepsiCo. Each of these brings over $100 million USD in annual estimated retail sales. According to the company, “The expansion of the Kurkure trademark across different salty snacking formats is a reiteration of PepsiCo’s endeavour of building out strong master brands in its India portfolio.”
Kurkure has established a strong connection with consumers across India as a great tasting ‘namkeen’ snack.
The Market
Kurkure has gradually expanded its presence in other countries over the years, with varying levels of success in different markets. Kurkure is currently sold in several countries, including the United States, Canada, United Kingdom, Australia, New Zealand, United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Singapore, Malaysia, and some other Asian and Middle Eastern countries. It can be picked up at many indian grocery stores or through indian grocery delivery.
Kurkure Flavors
In India, Kurkure is available in many flavours including Masala Munch, Green Chutney, Chilli Chatka, Tamatar Hyderabadi Style, Desi Beats, Naughty Tomato, Puffcorn (Yummy Cheese), Monster Paws, Hyderabadi Hungama, Lime Pickle, Zig Zag, Puff Corn, Corn Cups, Solid Masti, Monster Smileez, Tangy Tomato, Butter Masti, Kurkure Triangles, Khatta Meetha, Multigrain, and Chatpata Cheese.
Some of the most loved flavours of Kurkure are:
Kurkure Masala Munch
This is one of the most popular flavors of Kurkure. It has a spicy and tangy taste, with a blend of various spices like cumin, coriander, and chili powder. Masala Munch Kurkure is perfect for those who enjoy a bold and zesty flavor.
Kurkure Hyderabadi Hungama
This flavor is inspired by the traditional cuisine of Hyderabad, India. It has a unique blend of spices and herbs like turmeric, black pepper, and cardamom, which give it a distinct taste. Hyderabadi Hungama Kurkure is a great choice for those who enjoy a spicy and aromatic flavor.
Kurkure Chilli Chatka
As the name suggests, this Kurkure flavor has a spicy and tangy taste with a hint of chili. It is perfect for those who enjoy a bit of heat in their snacks. The Chilli Chatka Kurkure has a unique combination of flavors that make it a favorite among many.
Kurkure Solid Masti
This Kurkure flavor has a sweet and tangy taste, with a blend of various spices like cumin, coriander, and ginger. Solid Masti Kurkure is perfect for those who enjoy a mild and savory flavor.
Kurkure Green Chutney
This flavor is inspired by the traditional Indian chutney made with coriander and mint leaves. It has a refreshing and tangy taste, with a hint of spice. The Green Chutney Kurkure is a great choice for those who enjoy a flavorful and tangy snack
Kurkure Puffcorn
One of the most popular Kurkure varieties is the Kurkure Puffcorn, which is a lighter and airier version of the original Kurkure snack. It comes in a variety of flavors, including Butter, Cheese, and Yummy Cheese.
Kurkure Pic
This is what a packet of Kurkure looks like!
Kurkure Tagline
Kurkure's tagline is "Tedha hai par mera hai" which means "It's twisted, but it's mine." This tagline perfectly captures the essence of Kurkure, which is known for its unique and twisted shape.
Kurkure Price
Kurkure is available at most south asian grocery stores. To check pricing and get it delivered right to you door visit Jaldi- the south asian grocery delivery site.
Calories in Kurkure
The calorie content of Kurkure can vary depending on the serving size and the specific product's formulation. Check the nutritional content of the packet to know its exact nutritional information. However, on average, a 100-gram serving of Kurkure Masala Munch contains around 533 calories. It's important to note that Kurkure chips are a high-calorie snack and should be consumed in moderation.
Is Kurkure Made of Plastic?
Kurkure is not made of plastic. There was a hoax that Kurkure contains plastic and is injurious to health. Back in 2008, a video of a Kurkure strand set to fire surfaced. The clip claimed this as evidence of the presence of plastic in the snack, sparking uproar in the country. Kurkure melts when burnt, like many salty snacks. Kurkure burns because it contains carbohydrates. The plastic-like substance that appears on burning, is in fact starch, and is not dangerous to health.
PepsiCo publicly clarified that Kurkure does not contain plastic, and said that it is taking measures to assure consumers about the safety of Kurkure amid rumors that the snack food contains plastic. In 2018, PepsiCo had been granted an order by the Delhi High Court, ordering Facebook, Instagram, Twitter, and YouTube to remove or block various "disparaging and defamatory" posts perpetuating a false rumor that Kurkure products contain plastics.
So, Kurkure can be consumed as there is no evidence that it contains plastic.
How To Store Kurkure
Kurkure has a shelf life of 4 months from the date of packaging. Once opened, it should be consumed as soon as possible. This is because moisture might spoil its crunchiness. To prevent it from getting soggy, store it in an airtight container or resealable bag.
Enjoy snacking of Kurkure!