The magic of India’s masala is very real. Blue Lays, the potato chips Indians cannot get enough of. The Magic Masala Blue Lays has a unique flavor - a perfect blend of spices that gives it a spicy, tangy taste. Coated with a special masala mix, the blue lays is irresistible to not snack on! The packaging has a distinctive blue color that sets it apart from other flavors in the Lays range.
Lays Chips
When it comes to potato chips, Lays is undoubtedly one of the most popular brands in India. It is owned by Pepsico. The brand has been around for decades and has created a niche for itself in the Indian snack market. Lays has successfully tapped into the trend of regional flavors in India, launching flavors that celebrate and bring to attention India's unique culinary traditions. With its crispy texture, bold flavors, and easy availability, Lays has become a go-to snack for people of all ages in India, specially for teenagers and young adults.
Blue Lays Packet
The Blue Lays Packets looks like this:
Blue Lays
The Blue Lays Magic Masala chips are made using high quality potatoes, which are sliced and then cooked in oil until they become crispy and golden-brown.The flavor of Blue Lays Chips is inspired by the Indian street food culture, where a blend of spices is used to give a burst of flavors. The masala mix used in the chips has a blend of cumin, coriander, black pepper, chili, and other spices that give a perfect balance of spice and tanginess. The chips can be enjoyed as a standalone snack or paired with a dip or chutney. The flavor goes well with mint chutney, tamarind chutney, and even tomato ketchup. The chips are also a great option to munch on during long car rides or movie nights with friends.
Magic Masala Lays Ingredients
Blue Lays Magic Masala is made with potatoes and edible vegetable oil, specifically palmolein and rice bran oil. The seasoning used in the chips consists of a blend of spices and condiments (cumin, coriander, black pepper, chili, and other spices), iodized salt, maltodextrin, black salt, sugar, tomato powder, acidity regulators (330, 296, 334), flavoring substances (both natural and nature identical), anticaking agent (551), and color (160c). It is worth noting that the seasoning includes onion and garlic, which brings out the tangy and spicy taste that the Magic Masala flavor is known for.
Blue Lays Calories
The exact number of calories in Blue Lays Chips may vary depending on the serving size and the specific manufacturing batch, but typically, a 28-gram serving of Blue Lays Chips contains around 150-160 calories. Additionally, consuming excessive amounts of any snack food, including Blue Lays Chips, can lead to weight gain and other health issues, so it is recommended to consume them in moderation as part of a balanced diet.
Lays Chips Flavors
Lays chips offer a wide range of flavors that cater to different taste preferences, making them a popular snack choice in India. Apart from Magic Masala, Lays has three other classic flavors - Classic Salted, American Style Cream & Onion, and Spanish Tangy Tomato. Lays stepped up its game in recent years by introducing a host of new flavors and wafer styles - Chile Limon, West Indies’ Hot ‘n’ Sweet Chili, the Maxx range (Macho Chilli, Sizzling Barbeque, and more), and the Wafer Style range (Tangy Treat, Sundried Chilli, and more).
Lays Chips Price
The low price point of the product makes it accessible to people of all income groups. The price of Lays chips in India varies depending on the size and flavor of the packet. Find pricing details by searching for chips on www.getjaldi.com.
In conclusion, the Indian Blue Lays - Magic Masala flavor is a popular snack choice among Indian consumers due to its unique blend of spices and bold flavor profile. The flavor is a cultural phenomenon in India and a great example of a foreign brand building something focused on local traditions and flavors.